Do you want to make your business big? If the answer is yes, then you are on the right path. Start reading this article and you will realize why we are saying this. Let’s start with an important factor that takes center stage – SEO (Search Engine Optimisation). 

SEO has specific guidelines and norms that you should adhere to while working on any project. It helps an SEO developer to make a website or content crawl and make it accessible to users around the world. 

WordPress has become a top priority for building and developing the website. It is easy, simple, and brings a lot of customization for you. But do you know that you also have to follow the specific WordPress coding standard for PHP, HTML, JS & CSS. These standards enable the website to perform well on search engines. 

The coding standard increases website's chances to rank and be visible to your target audience. Using the right coding technique will attract more visitors to the website and support in generating leads and increase sales too. 

Why is SEO Important? 

Companies are investing heavily to improve their digital presence and thus using SEO to generate leads, increase traffic, and boost sales. SEO is holding the first position on SERP to increase your visibility and by using artificial intelligence the right way, you can have more accurate and relevant content and thus, your website ranking can improve dramatically. 

SEO tips for WordPress in 2023

Here are some essential pointers for improved performance for your WordPress website. Don't forget to incorporate this into your search engine optimization efforts; start them right away.

Choose an SEO-friendly WordPress theme

Your WordPress theme is your key to success. While selecting the theme, you must check the SEO friendliness too so that your website appears on the search engine results page. The following characteristics are needed to be taken into account when selecting the theme:

• The theme of the site should be clear and simple to understand code. It brings certain advantages of semantic markup which makes it easier for the search engine to understand what your site is all about. 
• The theme should be responsive and takes only a few seconds to load. Google favors fast loading websites, so you need to focus on responsiveness and loading speed of your site as well.

WordPress Coding Standards For PHP, HTML, JS & CSS

The major and most important thing to follow is WordPress' Coding Standards for PHP, HTML, JS, and CSS. This is applicable when you are using any of these codes on your website.

The coding standards improve the consistency and reliability of the site. 

Install and configure an SEO plugin

WordPress plugins make your life as an SEO specialist easier. Some plugins that you should use include Yoast SEO, Rank Math, and SEOPress to perform basic and advanced on page optimization. If you install these plugins and configure them properly, it will bring the best and most satisfying results. 

Optimize your content for keywords

The phrases or key terms people use to search for information online are known as keywords. You must pick keywords that are both relevant to your content and has decent search volume. Use these keywords in your website content and make sure they are present in the headers, title tags, and meta description.

Keyword stuffing, which is the practice of overusing certain words in your text in an unnatural way, should be avoided.

Improve your website performance

Website performance is an important factor in SEO. Search engines prefer websites that load quickly. There are several things you can do to improve your website performance, such as:

• Optimize your images: Compress your images without sacrificing quality.
• Use a caching plugin: A caching plugin can help to improve your website's loading times by storing static copies of your pages.
• Choose a good web hosting provider: A good web hosting provider will have reliable servers and fast network speeds.

Build backlinks to your website

Link to your website from other reputable and niche-related sites to increase traffic and ranking. Link to related pages within your website too (internal linking).

There are some ways to build backlinks to your website, such as:

• Creating high-quality content: Other websites are more likely to link to your website if you have high-quality content that is worth linking to.
• Guest blogging: Start posting your article on third-party sites. It brings high quality traffic to your site. 
• Promoting your content: Social media is a great way to promote your content and reach a wider audience. 

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Also Read - Can I Make Money With SEO?______________________________________________________________________________________

Promote your content on social media

Start creating catchy and engaging posts and promote them on social media. Your chances of increasing website traffic and your SEO ranking increase as more people view your content.

Be sure to communicate with your audience and include hashtags while advertising your material on social media. To reach a larger audience, you should also think about using social media ads too.

Final Thought

These are the major and vital tips for SEO which you need to put into action. Review your WordPress theme and configure the right SEO plugin. Also, using the right SEO tools can help you create impactful and relatable content targeting the right audience. 

You also need to follow WordPress' Coding Standards so you can help Google understand your website better.