Back to Blog

9 SEO Trends You Need to Know in 2023

Feb 07, 2023

Similar to how Google occasionally rolls out algorithm tweaks, the SEO industry is unpredictable.

To ensure that things (such as rankings) remain in your control, you should keep up with everything that is happening in the realm of SEO.  The reason to read someone’s speculations is obvious if you’re wondering why. SEO is a combination of data-driven and speculative approaches until Google discloses all of the ranking variables, which they will not.

Below are the top 9 SEO trends in 2022 to 2023:

AI Content

Are you getting tired of reading about ChatGPT? It seems like AI is here to stay. Many speculates that ChatGPT will be a big pain for Google and that's a valid concern. However, the trend of creating content with artificial intelligence and optimizing it for search engines has been happening for a while. Remember how spinning content was a thing? Now, it's AI-generated content that's getting the spotlight.

But, what is AI content really? When a company needs to publish a lot of content fast, leveraging AI or any type of AI software like ChatGPT is a useful filler. To ensure the quality and originality of the final product, humans must still have a significant role in assessing and editing the AI-generated content. It’s possible to get yourself into trouble with Google by just creating the content and adding it to the final product.

Content Structure

The structure of the content will be equally as important as its quality when Passage Indexing launches.

It is essential to divide the information into several sections, each of which must address a different subtopic. By doing this, you let Google know how comprehensive your information is and how it will meet users’ search criteria.

When writing short pieces of content, the chances of covering subtopics and shorter passages are reduced; as a result, Google will rank you for the primary topic but not for queries that require specifics.

Considering the user experience element of long-form information, make sure you include a table of contents at the top of the page.


Local SEO

As there is a clear trend towards highly localized search results, we think local businesses will gain momentum from Google.

This means it’s time to concentrate on generating genuine, high-quality reviews for your business on Google My Business.

In recent months, local content and businesses have benefited from search results instead of international ones.

In other words, Google seeks to highlight outcomes that are advantageous to users. For instance, the results in the US for the phrase “solar panels for residential usage” are different compared to those in India.

This is so because the websites that are popular in the US do not, at least not directly, benefit Indians. However, while having more authority than its Indian equivalents, it does not rank.

Although this is a macro example, Google is also using location-based search results to alter search results at the micro level, in addition to the Map pack.

To ensure that Google doesn’t miss ranking your website higher, it should contain the name of the city, state, or country.

Customer Analytics

Over the years, SEO has changed considerably. The gap between web traffic and SEO ROI needs to be reduced by companies in 2022, and data on behavioral analytics will be one of the main areas of focus this year.

Conversions and income became more important due to Google’s rapid evolution. This year, keyword volume will become less important, and behavioral analytics will take center stage.

Brands must concentrate on what consumers are doing, how they are behaving, and what could be done to prompt them to act on your website even more quickly. Reverse engineering it into the content you create is required.

Businesses will need to put more effort into retaining customers and boosting client lifetime value (LTV). It will all come down to how well you can understand your customers and whether you can offer them content that could help with a solution—or you risk losing them to a competitor who can.

Izzi Smith, a Technical SEO Analyst at Ryte, urges businesses to offer better customer support online. The establishment of a process between brands with their sales and support staff is necessary to guarantee that they are informed of important incoming queries or requests from customers that can be addressed by support resources.

Find relevant subjects that can be covered by examining your Google Search Console keyword data with frequent question modifiers. Make sure that clear responses are provided to these questions in the appropriate FAQ sections of the website.

SERP Optimization

Monitoring brand knowledge panels and search engine results pages (SERPs) closely will be crucial this year. It will be very valuable for other businesses to know who you are, what you provide, and who your target market is.

Even individualized knowledge graphs could appear in 2022. Google may be able to speed up the process of customizing knowledge graphs since it has so much data about you, including your email, social media, and search history and behavior.

In what ways does this affect SEO in 2022? It entails improving a brand’s whole online presence, including its social media profiles, YouTube channels, and other online presences, to persuade Google to showcase them in the manner Monitoring brand knowledge panels and search engine results pages (SERPs) closely will be crucial this year.

Today, it’s about your brand’s overall digital presence and how it interacts with other websites on SERPs, not simply your website and what it displays. Experts in search engine optimization (SEO) must comprehend how entities and NLP (natural language processing) affect Google ranks.

Good keywords are still very important, but knowing the subjects that pertain to the query and the meaning behind it takes precedence.

The only place that doesn’t use keywords is Google Discover. Jes Scholz, the International Digital Director at Ringier, claims that the only way to optimize it is by defining your entity in the knowledge graph and focusing on how it is connected within the subject layer.

SEO Scalability

Focus on developing scalability in your SEO services if you want to outperform your competitors in 2022.

It is advised to make a list of all the tasks and the process before deciding which of these steps could be carried out automatically by SEO tools.

A system of alerts should be put up to monitor any significant changes, such as the ranking of your keyphrases, URL alterations, or content modifications. Create Standard Operating Procedures (SOPs) for any additional tasks that you cannot automate.

Core Web Vitals

Prior to learning about Passage Indexing, Core Web Vitals had the SEO community in a frenzy.

You may already be aware of Google’s goal for webmasters to give users a better page experience.

This was primarily done to make sure that any user who came to a page from a Google search result wouldn’t leave the website because of a bad page experience.

Core web vitals will be added to the Page Experience Algorithm, which has been around for a while.

Google receives information about the user experience provided by various web pages using a set of three core page experience metrics called Core Web Vitals.

Three Webcore Vitals:

  1. Cumulative Layout Shift (CIS)
  2. Largest Contentful Paint (LCP)
  3. First Input Delay (FID)

Google has confirmed that Core Web Vitals will be a determinant to rank pages but the effect will be limited to mobile search results.

Backlink Building

When a different website links back to yours, backlinks are created. Websites typically link to external resources to expand on an idea or to express their support for the page that is being linked.

Backlinking is still the most effective strategy to develop authority in 2022, and I don’t see that changing very soon. What I have observed, though, is that how quickly and how far you move up the ladder is greatly influenced by the quality of your backlinks. Not every backlink is created equal. Each year, the trend toward favoring quality over quantity grows.

Evaluate, Adapt, and Execute

Innovative thinking will be more vital than ever. Your understanding of the prospects in front of you has to improve. This is the opportunity to become organized, create a plan, and carry it through.

To stay ahead of your competitors, you must switch to a more strategic SEO campaign. It is advised to change your attention from user behavior to a dual process of knowing the market in which these consumers operate and then adopting a more strategic stance toward the shifting demands in real-time.


SEO is a continuous process and consistency is the key. Follow all these steps and you’ll outrank the competition. You may also reach out to an SEO enterprise to focus on what matters most—growing your business.